As a business owner, you know LinkedIn is essential for networking and marketing. The site features 720 million users. But if you're not using it to its full potential, you're missing out on many opportunities as you compete for their attention with over 55 million other companies. You should keep a few things in mind to make the most of your LinkedIn page. Here are ten best practices for managing a company's LinkedIn page:
1. Complete All the Page Details For Your Company Profile
A complete profile includes your company name, logo, tagline, and website URL. The more information you can provide, the better. LinkedIn users can learn more about your company and what you do.
Create unique content and use keywords to help people discover your company through search engines. Add links to your website and other vital company pages, such as your blog or online store. Also, upload your company logo for quality and branding. Don't copy and paste sections from your website.
2. Assign Page Admins
Who are the most influential people in your company? The ones who should be in charge of your LinkedIn page? Add them as admins to help manage the page and post updates. This is especially important if you have a team of marketing or social media professionals. Ensure that only people you trust have admin privileges.
3. Keep Your Images Updated
Your profile and cover images are the first things people will see when visiting your company page. Make sure they're high-quality and up-to-date. An excellent image can make a solid first impression and help you stand out from the competition.
It also shows that you're a professional company that takes branding seriously. When interviewees Google you before an interview, you want them to see your company's strong, positive image.
4. Share Engaging Content With Your Followers
This is one of the most critical aspects of managing a LinkedIn company page. Many businesses create a LinkedIn and then never update it. Don't let this happen to you!
Share interesting, informative, and engaging content with your followers regularly. If you have nothing new to share, you can always post links to relevant blog posts or articles.
Feature your employees and company culture in updates and photos. Encourage employees to create their profiles and link back to your company page. If you have any awards or recognitions, be sure to post about them too.
Also, respond to comments and questions promptly. This step shows you're active and engaged with your followers. It also fairs well for potential talent looking to see how you interact with others.
5. Don't Skip Visual Content
People are visual creatures, and they love seeing images, videos, and infographics. If you want your content to be shared and seen by as many people as possible, make sure it's visually appealing. Post exciting visuals that will capture people's attention and make them want to learn more about your company.
For example, if you're a hotel chain, post photos of your beautiful rooms and views, or show off your delicious creations if you're a food company. Like standard content, blogs update visuals regularly to keep things fresh.
6. Customize Your CTA
Your call-to-action (CTA) is an integral part of your company page. It should be eye-catching and relevant to your business. If you're unsure what to include in your CTA, try something like:
- "Learn More About Our Company"
- "Get a Free Quote."
- "Sign Up For Our Newsletter."
- "Download Our eBook."
Place the CTA where people will see it, such as at the top of your page or in the About section. Also, add it at the bottom of blog posts and articles. For long posts, consider a mid-fold CTA and another at the closing.
7. Involve Your Employees
Your employees are some of your company's biggest advocates. Involve them in your social media efforts by asking them to share your content or post updates on their personal LinkedIn pages. This is a great way to reach more people and build a forceful presence on LinkedIn. It can also attract talent. Three people are hired because of LinkedIn every minute.
8. Post Content From (or Mention) Partners and Other Companies
If you have partnerships with other businesses or companies, mention them on your LinkedIn page. This will show your followers that you're connected and involved with other companies in your industry. You can also post content from these partners on your page (with their permission). These agreements are beneficial for both parties involved.
9. Use Hashtags
Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, you can reach people who don't follow your company page. Use a mix of popular and niche hashtags to get the most exposure for your business. You can find the best choices by conducting a hashtag search on LinkedIn. Also, check out what competitors are using and see if you can piggyback off their success.
10. Monitor Your Insights
LinkedIn provides page insights to see how well your content is performing. Check your insights regularly and adapt your strategy accordingly. If you're not getting the engagement you want, try something new. The great thing about real-time results is that you can quickly change your approach if something isn't working.
By following these best practices, you can make sure your company's LinkedIn page is informative, engaging, and visually appealing. You'll be able to reach more people and build a powerful presence on the site.
Company Recruiting and LinkedIn
Keeping your LinkedIn page up-to-date is an excellent tool for recruiting new talent. Your HR team or hiring managers can post job openings and requirements on your page, making it easier for interested candidates to find and apply for positions.
If you're a small business or startup, you may not have the resources to dedicate to a full-time recruiter or hiring manager. Consider working with an hourly-rate model like IsoTalent's. We're a recruitment agency that focuses on making the most of client's recruiting budgets while collaborating with their own internal marketing and networking efforts.
We charge an hourly rate, not a percentage of the salary, so you only pay for the time we spend working on your project. Contact us today to learn more.